Sacha El Hasi
Framer-based website and brand system for high-performance coach Sacha El Hasi, who trains gymnasts, climbers, and dancers with a focus on long-term, pain-free performance.
The project translates his pathway system and three-tier training model into a clear digital experience for gymnasts, climbers, and dancers.
A calm, structured interface that mirrors Sacha’s coaching: systems before performance and long-term development before quick wins.
We used a monochromatic violet palette and minimalist typography to express professionalism, trust, and introspection while guiding users by athlete type: “I’m gym”, “I’m climber”, “I’m dancer”.
Built in Framer with a CMS-first architecture focused on long-term maintainability, dynamic SEO, and clear content hierarchy.
We structured static and CMS pages around his three services (BB, BS, BP), real testimonials, and a universal pre-footer CTA, keeping performance fast and the editing workflow simple for future updates.
Sacha needed a website that could explain a deep, long-term coaching system—across gymnastics, climbing, and dance—without hype or generic marketing language.
At the same time, gymnasts, climbers, and dancers had to recognise themselves quickly and understand how rehabilitation for performance applied to their discipline.
We delivered a Framer site that turns his pathway system and three-tier model into a guided journey: Build Your Baseline, Build Your System, Build Your Potential.
Each section combines clear copy, structured navigation, and a calm visual language so athletes can move from understanding his philosophy to booking a call in a few focused steps.
