Coach Arturo Padilla
Client: Arturo Padilla – FIG-Certified Gymnastics Judge (Paris 2024 Olympics)
Challenge: Elevate his Wix blog into an authoritative digital portfolio showcasing his Olympic judging experience and technical expertise
Deliverables: Professional content restructuring, credential presentation, and audience engagement system
"The Judge’s Lens" Approach:
Developed a narrative-driven platform that:
Humanizes Technical Judging: Blog entries structured as Olympic diary chapters
Showcases FIG Credibility: Clear display of certifications and apparatus specialties
Educates Aspiring Judges: Behind-the-scenes insights on scoring philosophies
Key Design Elements:
Olympic Branding: Paris 2024 color scheme with minimalist typography
Apparatus-Specific Content Tags (Uneven Bars, Vault, Balance Beam)
Scoring Transparency Widgets (Interactive rule explainers)
Content Audit: Restructured fragmented posts into a cohesive "Olympic Journey" timeline
Authority Architecture:
Dedicated "Credentials" page with FIG certification visuals
"Judging Philosophy" section featuring his objectivity manifesto
Engagement Tools:
"Ask a Judge" Q&A form for gymnastics enthusiasts
Embedded video analysis of key Olympic routines he judged
Arturo’s original platform:
I didn't have a website of his Olympic experience in a CMS blog format
Lacked visual proof of his FIG credentials and event assignments
Missed opportunities to position him as an educator for aspiring judges
Transformed the site into a digital judging portfolio that:
✅ Documents History: Permanent archive of his Paris 2024 role (only 1 of X judges globally)
✅ Builds Legacy: Shareable content for federations and event organizers
✅ Educates: Technical breakdowns establish thought leadership
Results:
increase in FIG member engagement in the community
Invited to lecture at International Judges’ Consultancy in USA
Media citations as "Olympic judge analyst" for some federations.
Havokman
Web Design
Sacha El Hasi
Coach Website
Aerial Gymnastics
Gymnastics Academy in Abu Dhabi UAE
Level Up 10.0®
Branding | Website
World Gymnastics Coaches
Podcasting | Online Reproductor Player
Rent a Room in Cambridge.co.uk®
Branding | Website Development
Coach Felipe®
Personal Trainer
Coach Emilio®
Landing Page | Sport