Coach Arturo Padilla
Client: Arturo Padilla – FIG-Certified Gymnastics Judge (Paris 2024 Olympics)
Challenge: Elevate his Wix blog into an authoritative digital portfolio showcasing his Olympic judging experience and technical expertise
Deliverables: Professional content restructuring, credential presentation, and audience engagement system
"The Judge’s Lens" Approach:
Developed a narrative-driven platform that:
Humanizes Technical Judging: Blog entries structured as Olympic diary chapters
Showcases FIG Credibility: Clear display of certifications and apparatus specialties
Educates Aspiring Judges: Behind-the-scenes insights on scoring philosophies
Key Design Elements:
Olympic Branding: Paris 2024 color scheme with minimalist typography
Apparatus-Specific Content Tags (Uneven Bars, Vault, Balance Beam)
Scoring Transparency Widgets (Interactive rule explainers)
Content Audit: Restructured fragmented posts into a cohesive "Olympic Journey" timeline
Authority Architecture:
Dedicated "Credentials" page with FIG certification visuals
"Judging Philosophy" section featuring his objectivity manifesto
Engagement Tools:
"Ask a Judge" Q&A form for gymnastics enthusiasts
Embedded video analysis of key Olympic routines he judged
Arturo’s original platform:
I didn't have a website of his Olympic experience in a CMS blog format
Lacked visual proof of his FIG credentials and event assignments
Missed opportunities to position him as an educator for aspiring judges
Transformed the site into a digital judging portfolio that:
✅ Documents History: Permanent archive of his Paris 2024 role (only 1 of X judges globally)
✅ Builds Legacy: Shareable content for federations and event organizers
✅ Educates: Technical breakdowns establish thought leadership
Results:
increase in FIG member engagement in the community
Invited to lecture at International Judges’ Consultancy in USA
Media citations as "Olympic judge analyst" for some federations.
